I am ashamed to say that I am completely out of the loop when it comes to popular music. I don’t even listen to the radio, really. Occasionally NPR, sometimes classics–or if I’m driving alone I’ll find a classic rock station. But this song, featured in the new Mac Air add struck a chord with me.
I was sure that this was something everyone has heard on the radio for a year or more. I was interested enough to request “that Mac song” when BJay was playing music for the kid’s “dance party” from YouTube (BTW if you want to see something awesome, play some old school Beastie Boys for little kids and see what kind of dance moves they come up with!) The video on YouTube was even more interesting than the Mac add. So I googled Yeal Naim. Apparently, you can’t even buy this album in the US yet. It hasn’t been released. It is available for download on itunes. From the Reuters article I found:
“The success of the ad leaves Naim’s stateside label in a happy predicament. “When we signed her, we started off with this pretty much unknown girl who sings in Hebrew half the time and built our campaign around that. Now, we have to suddenly change everything,…”
” …Still relatively unknown in the States, Naim is not a newcomer to the music business by any stretch. The French-born singer grew up in Israel and spent her mandatory military service as a soloist in the Israel Air Force Orchestra.”
Wow, so aside from everyone else who never heard of Yael Naim before her music was featured in a Mac commercial, I’m ahead of the curve on this, right? I saw a couple other videos on Youtube of Naim’s music. Hats off to her for incorporating a music box, piano, and a harmonium. I might actually have to buy an album for the first time since…hmmm 1997?
