If you want to know which commercials are most effective for marketing a product, bring some young children with you to Wal-Mart. You don’t even have to enter the toy isle to do this test. Any isle will work. I use the Wal-Mart pharmacy and I’m surprised every time we go in that isle how my children’s precious little minds have been brainwashed into thinking that we need Zyrtec, Mucinex, and Prilosec OTC. The candy section at the check-out is of course a favorite place to spot a well advertised candy. Nothing about the packaging or description of these candies is at all appealing, but they recognize it from some fun add so they want it. More surprising though is the cleaning isle where they beg for airwick air freshener and sundry toilet wands. ?? Now I can get in to a good cleaning product, by why and how do children get convinced they need them? I bet you are judging me for how much television I let my kids watch. Probably too much, but oldest automatically turns off the TV after about an hour. Someone convinced him that TV rots your brain so he doesn’t want to over do it… Apparently even an hour at a time can get in and take hold.
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- August 5, 2008 at 7:19 pm
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- The kids
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